Making Of

12 January 2020

We all agreed on one thing right away: Sigrid had to become our new poster girl. Photographer Mark Engelen built an ad hoc photo studio at Dansateliers and Sigrid Stigsdatter shone in front of his lens. This time no scenes from the travelling performances on the poster, but a brand new campaign image based on an idea of Scott, our design guru at Het Echte Werk.

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